Did you know that the top three organic search results get 61% of all clicks? The first result alone can account for up to 30% of all clicks! This means that how well your product from print on demand store appears in a Google search will have a huge influence on your sales.
So, if “print-on-demand” is not yet included in your SEO strategy, it’s time to change that. This article is for you if your POD store isn’t yet ranking on the first page of Google for most of your keywords.
1. Brainstorm potential keywords
When starting out with SEO, the first step should always be to conduct an extensive keyword research. The goal is to find long tail keywords that are not too competitive and still relevant for your niche.
The first step is to brainstorm as many potential keywords regarding your product, brand or store name. The more specific you get with the keywords, the better. For example “T-Shirts” would be too general of a keyword, but “Funny Dachshund T-Shirts” would be more specific.
We have an article about how to do keyword research for print on demand stores, but if you wish, you can check out these three articles by Aleyda Solis:
2. Find the right keywords for your content marketing plan
Once you’ve done some brainstorming it’s time to find some long tail keywords with decent search volume and low competition levels. You should use at least two or three different tools to gather this data:
The Keyword Planner is a free tool offered by Google and will show you similar (but not exact) keywords and their search volumes.
There are other tools like Ubersuggest and Ahrefs’ Traffic Travis that will show you the exact search volumes. Just enter your seed keyword and let them work their magic to give you all the potential keywords related to your seed keyword.
Low Competitive with Possible Conversions
You should be looking for keywords with at least ten searches a month (minimum) but no more than 5,000 or so monthly searches (maximum).
If the number of monthly searches is too low, you risk not being able to make a profit from ads on those keywords alone. If it’s too high, Google will consider it very competitive and push your ad down – this means lower traffic and even less profit.
Distribute it to Mapping
Once you have a list of keywords with decent search volume, it’s time to look up which ones are the best long tail variations by using Ubersuggest. Simply enter your seed keyword into the tool and it will show you all the related keywords below that are more specific than your seed keyword.
For example, if I type in “men’s t-shirts”, Ubersuggest shows me these three long tail keywords to use for content marketing:
Now that you have your list of relevant keywords to work with,.
3. Make sure Google knows about your website
Once you know which keywords you’re going to work with, it’s time to make sure Google knows where they can find them! This means registering a business name for your print on demand store or custom promotional store like Apparelinclick at Google My Business . You can then fill out information about hours of operation, address, contact information and more.
Registering your business at Google My Business is completely free. You can even upload pictures of your storefront to make it look more real!
4. Make sure you rank high with content marketing
Now it’s time to create blog posts, social media posts or videos that contain all these relevant keywords in them. It’s very important that they are spread out over the entire content so you appear natural to Google – but don’t forget to include them in the title tag and meta description tags as well!
This is where many people get confused when thinking about SEO for their print on demand store: You need outstanding content in order to rank high for your target keywords. Once you have great content, this is where tags will help you out.
If you’re creating blog posts or videos to promote your print on demand store, make sure to use the relevant keywords in the title tag and meta description so Google knows what’s inside the content. It will also increase traffic because people are more likely to click on something that contains their search term!
5. Link internally across all product pages with relevant anchor text
Now it’s time to leverage every single page of your website for keyword rankings.
You should link internally from each product page towards related products like hoodies for men’s to Best Anime Hoodies For Men using relevant anchor text . This means if someone clicks on a t-shirt with a funny dog saying “I love you” they should not be taken to the front page of your store but rather to a product page where there are more t-shirts with dogs on them.
By linking internally, you can use keywords as anchor text which will improve your overall rankings. Just make sure that the links look natural and don’t overdo it! You should either link all products or no products within each article or video.
Don’t mix both styles, otherwise Google might think you’re trying to cheat your way to the top – and they won’t like that.
6. Get guest posts published on related blogs
Now it’s time for one of the most powerful SEO tricks: Networking! This means finding blogs in your industry that accept guest posts and asking them if you can write an article for them.
If you create outstanding content that’s relevant to their blog, then they are more likely to say yes! If they do say yes, make sure the article includes your target keywords in the title tag and meta description so Google sees relevant content.
Then – after it’s published – use the do follow link in this article to create additional links back to your website.
7. Use keywords as tags for images and videos!
This is one of the overlooked SEO tricks that many people forget about: Make sure you use relevant keywords as tags when uploading images or videos to Pinterest, YouTube , Instagram (and other social media platforms).
This will increase the amount of people who will come across your content – and therefore get to know your p-o-d store!
Learn More from Here
Blog Conclusion At End
SEO is a vast topic and there are many ways to do it. However, if you follow these 7 simple SEO tricks for your print on demand store you’ll be able to rank high in Google without hiring a professional! Just make sure to implement them correctly and not overdo it ! If you have any questions regarding this article or SEO in general, feel free to leave them below!