Search engine optimization is one of the most efficient techniques within digital marketing. For this reason, many professionals look for SEO (Search Engine Optimization) tips to improve their campaigns. 9 SEO Tips for Optimizing Your Website
In short, we can define SEO as a set of initiatives whose main objective is to improve the ranking of web pages on search sites, with a great emphasis on Google.
After all, it’s no secret that Google is one of the giants of the internet and much of the traffic comes from the search platform. Just type anything there, such as “manual therapy” and you’ll be faced with countless results.
However, the preference is always for the first pages. That’s because we tend to rely on Google’s selection, so first results have more credibility and click through rate.
To give you an idea, a survey conducted by Hub Spot showed that the top position in Google’s organic search has a click-through rate of over 34%.
But while SEO is a very efficient strategy, it has to deal with ample competition. Even more with the significant number of companies that are adopting optimization techniques on their websites.
For this reason, today’s article brings some SEO tips for optimizing your site, so that you can apply it to your content, getting a good ranking on Google and also stand out from the competition.
Interested? So, follow the reading!
1 – Define your Action Plan:
As with any marketing strategy, it is important to define an action plan for SEO, highlighting the main goals of your business, as a way to guide the development of campaigns.
For that, it is necessary to know everything that SEO can bring advantages for your web page. Thus, some benefits that can be traced as objectives are:
- Increased organic traffic;
- Greater lead generation;
- Sales growth;
- Reduction of CAC (Customer Acquisition Cost);
- Educates the market;
- Improves your brand’s authority.
It is essential to align SEO goals with your company’s interests. That way, it’s easier to know how to start your campaign.
After all, if the interest of a private high school is to educate its potential clients, it is much more valid to guide the production of highly informative content than to opt for techniques that only increase organic traffic.
2 – Identify your Persona:
The persona is nothing more than a semi-fictional character of your ideal client, created based on the characteristics raised about the target audience. With this, your content is targeted to a specific person, making it much easier to captivate users. Here are some SEO Tools
To know who the persona is, you need to collect audience data. Among some of the information, the following stand out:
- Age or primary age group;
- Education and socioeconomic level;
- Marital status;
- Location where you live;
- Shopping preferences;
- Most used channels;
- Between others.
That way, when you produce content about turnstiles with bio metrics, for example, you will really reach those who matter and have chances of closing a deal. Thus, your SEO strategy is much more effective.
3 – Produce valuable Content:
One of the great allies of SEO is content marketing. Also because, nowadays, no one is only interested in invasive and sensationalist advertisements, which interrupt programming or our reading.
Therefore, when dealing with vertical regulatory signage, for example, the tip is to produce relevant material on the subject, which brings valuable information to the target audience and which can contribute to the audience’s knowledge.
It is worth remembering that information is the Internet’s greatest currency. Therefore, the better your content, the more reach your publication will have and, consequently, Google will start to evaluate your site better.
4 – Define the long tail Keywords:
One of the most famous SEO techniques is the use of keywords, which are the terms most searched for by users.
These words guide the entire content production, since the term “mobile kiosk”, for example, can be the protagonist in the elaboration of a blog post on the subject.
Once you have a list of all the keywords you want to use or write about, it’s worth making a selection of so-called “long tail keywords” – or long tails – which are made up of three or more terms.
Long-tail keywords help drive qualified traffic to your site as they typically specify more of a user’s search. So it’s easier to find what they’re really looking for.
One example is wedding space rental. It is noticed that there is already a bottleneck in the search, as Google will show establishments specializing in weddings, not in any other type of party, or a “generic” location of any space.
Because of this, instead of using very general keywords, where the competition for the best positions is much greater, it is worth paying attention to the more specific terms, such as “long tail”.
5 – Never Copy Content from other Sites:
Plagiarism is one of the worst things to do with your SEO strategy, as well as being illegal and unethical. In fact, Google tends to punish plagiarized content – in other words, you will only be harmed by it.
We know that competition is great and it is often difficult to produce original content. But take the time to create and, if necessary, hire qualified copywriters for the job.
You can use other sites and content as inspiration, but avoid copying!
6 – Create a friendly URL:
The URL is nothing more than the “address” where your content is. The simpler it is, the easier it is for the user to find your page and, as a result, the better the ranking in search engines.
The tip is to use the main keyword in your URL. So, you have the name of your website, followed by the term used to create the content. See the example with the word “moto boy service”:
7 – Have a good navigation on mobile Devices:
But SEO does not live only on content. The strategy also encompasses issues related to the structure and programming of your website, such as page loading speed and navigability on mobile devices (tablets and smartphones).
In fact, since 2015, Google tends to misjudge sites that aren’t mobile friendly or responsive.
This is because a large part of the traffic comes precisely from these devices, which is why it is important to ensure good navigation for users.
8 – Track the Metrics:
As with any marketing strategy, SEO also requires monitoring metrics to assess whether the campaign is really giving the expected results.
After all, it’s no use producing content about lock installation, for example, if you don’t know how the audience reacted to the material. In fact, tracking metrics is a way to know if your campaign needs changes.
Nowadays, you can do this survey with the help of Google’s own tools, such as Analytics or Search Console.
Also define indicators such as the number of visitors to your page, amount of lead conversions, user length of stay, and more.
9 – Invest in creative Titles:
When a user does a search on any search engine, the first thing he sees are the content titles. So, in addition to achieving a good ranking, your title needs to be attractive.
Abuse your creativity, but be careful. For example, very long sentences may not help that much in optimization and even hinder the attraction of users.
It’s also recommended to bring your main keyword in the title so that Google can more easily index your content.
Did you like our SEO tips?
If you haven’t optimized your site yet, it’s time to make the necessary changes to get a good ranking. Here are Google My Business Tips
Be sure to follow Google’s trends, as the algorithm tends to change its ranking parameters over the years, as a way to keep up with market developments and new behaviors by digital users.