What’s Going In Fashion industry!
Fashion industry was started in the 19th century by the British with Charles Frederick Worth being the first fashion designer. Fashion industry can be described as a parlor for clothes where they get designed. From designers, stores, factory workers, seamstresses, tailors, technically skilled embroiderers, the press, publicists, salespersons (or “garmentos”), fit models, runway models, couture models, textile manufacturers, pattern makers, and sketch artists they all are a part of fashion industry. Fashion is not just about showcasing your creativity on the clothes, but every person plays their role in designing it.
Pakistani Clothes
Pakistan is a country rich in culture. Different regions have different identities. Clothes are one of the things that differentiate them. Their dress reflects their way of living, the weather they live in, and a unique designing that makes is distinctive.
How big is Pakistan’s market for fashion clothes?
During the last few years, the textile and fashion industry have boosted Pakistan’s economy. The PBF president also stated that these both industries have played a major role in the trades of Pakistan. Learning fashion can not only be your hobby, but you can change this interest into a profession and build a successful career. Fashion industry has now established itself as a complete and broad brand business creating jobs for several people such as models, designers, tailors, and also multi-dimensions enterprises have also linked themselves.
What is the Pakistani Culture Like?
Pakistani dresses are famous in the whole world, and the reason for that is that they are unique. The outfits Pakistani designers make are loved by everyone. The Pakistani culture is diverse and gives a little western touch too which attracts a lot of other countries too. At world fashion shows Pakistan is always the best performing country. The creativity they add in their clothes wins the heart of the people. When the British royal couple Prince Williams and Kate Middleton visited Pakistan, they wore Pakistani dresses throughout the tour showing their love for the Pakistani culture and dresses
Fashion Industry Growth in Pakistan
The fashion industry of Pakistan is decreasing the unemployment. Ladies from the urban region as well as the rural region are too getting job opportunities. Deputy Mayor Islamabad stated that women are excelling and their contribution to this industry have created many employment and business opportunities for people in Pakistan. MPA Lubna Rehan also stated that women are more in numbers than men and their participation in business can lead Pakistan to economic independence. She further stated how the govt will help women who build their business. CEO Shaz Khan also appreciated the woman who have started their own firms despite various hardships. She said the fashion industry has a lot of space for women, and they can join this sector as a profession.
Fashion Brands have taken Societal Cause
Fashion brands talk about the social cause of society in their branding and marketing, attracting and motivating more customers. They take help of social media to increase their reach. The brand, Generation, for example, calls for inclusivity and is known to showcase, “Real Women” which aims to question the stereotypical standards of beauty. The brand also promoted the hashtag “step outside”. The purpose of this hashtag was to tell woman to acquire public spaces. The brand Zahra Shahjahan too worked for the recognition of labor from the labor industry.
The Popularity of Brands among Middle Class
These trends such as the recognition of labor by Zahra Shahjahan have made brands famous among middle class. These techniques have been claimed as public stunts, but they have helped brand gain huge fame.
Potential of Pakistan’s Fashion Industry
The PBF president had concerns that the exports of this industry were not being explored. In April 2021, the export value of this industry stood at USD 1.337 billion. There was change of 231.17% from USD 403.833 million in the corresponding period the previous year.
International fashion market
Brands such as Maria B and Khaadi have established themselves internationally. Thus, they get a chance to explore the international market and their fashion. This also get Pakistani fashion an international attention.
Best Designers in Pakistan
There are a number of famous designers in Pakistan. Among them a few are Maria B, HSY, Fahad Hussayn, Deepak Pewani, etc. are star names enlightening the Pakistan fashion industry with full potential.
Pakistan Fashion industry – a long way.
Pakistan’s fashion industry has been expanding and flourishing. The current people working with the industry it seems possible that this industry has a great bright future. But at the same time the attention of govt sector and international markets is needed so that more investment comes in to help build this industry.
