Introduction To The Rising Trend Of Online Shopping
Online buying is developing at such a rapid pace that the global online shopping market nearly touches 4 trillion in 2020. In the United States alone, there is a projection of around 300 million internet shoppers by 2023.
Perhaps, that makes almost 91 percent of the current population of the country!
43 percent of customers say they would be fine if they never had to buy in a physical store again, and nearly three-quarters 73 percent predict that in the future, the majority of consumer shopping will be online.
For good reason, online shopping is here to stay. In the age of COVID-19, the convenience of tech-enabled purchasing has become a must-have.
As our new normal significantly shifts our purchasing choices and comfort levels, e-commerce continues to dominate the consumer playing field. With all of the advantages of internet shopping, it’s no surprise that people are opting for screens.
Measuring growth and benefits
Following the increase in demand, how about a quick analysis of the growth and benefits of online shopping? Let’s discuss the changing trends and reasons that have pushed the role of online shopping upwards.
Trend analysis
However, let’s discuss some trends from the past years that will highlight the growth of online shopping in the current situation. Some of the statistics we are going to talk about are as follows:
- Mobile shopping statistics
- General online shopping
- Ecommerce stores statistics
Mobile shopping statistics
It will be naïve if you believe that mobile shopping isn’t a huge concern. However, you will not believe that 67 percent of smartphone users admit to window shopping for fun.
Furthermore, 77 percent of digital window shoppers make impulse purchases. Perhaps it is possible to not catch them right away. However, 70 percent of them will return and buy something from their device within the first hour of seeing it.
Mobile will dominate online sales by the end of 2021, accounting for 54 percent of total revenues.
General online shopping
The countries with the highest average e-commerce revenue per shopper, according to research, are America, United Kingdom, France, China, Brazil and so on.
The majority of shopping, around 58 million, is done online rather than in stores,51 million. People are so busy in their daily lives that to allocate time for going shopping has become quite difficult.
Imagine going to a store on Black Friday, as you might expect, maybe a formula for chaos. That is why 50% of individuals prefer to stay at home and browse on their mobile devices.
Ecommerce store statistics
Small retailers may enjoy up to 30% higher mobile conversion rates than larger merchants soon.
It’s also a terrific opportunity to get into e-commerce if you haven’t already. In 2019, there were around 1.92 billion digital buyers, with e-commerce sales accounting for 14.1% of all retail sales worldwide.
Given the rapid growth of online buying in general, the following data should come as no surprise. Ecommerce retail sales are predicted to increase from 14.1 percent to 22 percent by 2023.
Benefits of online shopping
Both the buyer and the store can save time. By minimizing phone calls about availability, specs, hours of operation, and other information that can be found on company and product pages.
There are multiple benefits due to which customers tend to shop online, such as:
Feasibility
The major advantage is the feasibility. How else would you shop while still in your pajamas at midnight?
You won’t have to wait in lines or for store staff to assist you with your products, and you may finish your shopping quickly. Online stores allow us to shop at any time and reward us with a “pollution-free” shopping environment.
There is no better place to buy informative products such as e-books, which are immediately available when your payment is confirmed.
Easy comparisons
Consumers are growing increasingly conscious of where they spend their money, with nearly three out of four becoming more so (offline and online).
They may narrow down wish lists by comparing prices and effortlessly browse from one product page to another. Perhaps, discovering the cheapest price in just a few minutes.
Consumers want to be able to compare things readily based on pricing, ratings, and features. They’ve become pickier about what they buy. Consumers prefer to shop online for greater selection in practically all product categories.
Brand orientation
54 percent of buyers say they are loyal to a certain brand. So, precisely what are the reasons that customers opt for certain brands?
Consistently cheaper pricing than competitors and higher quality than competitors contributes for the first place, followed by exceptional customer service.
No traveling
People dislike having to travel around a lot to achieve what they want. Of course, nothing beats the experience of visiting a clothing boutique and purchasing exactly what you want.
However, most people don’t want to go. Customers typically do not leave near the stores they wish to visit, but they now have the option of visiting the shop online.
Safety is important (avoiding public stores)
Although there is a decline in COVID-19 incidence and progress in vaccine implementations. However, still more people are buying online to avoid physical stores and reduce their risk of infection.
Send gifts more effortlessly
It has become easier to send your loved ones gifts despite the fact of long-distance. There’s no longer any reason to put off sending a surprise at events such as birthdays.
Weddings, anniversaries, valentine’s day, mother’s day, or father’s day, there is an easy option available to shop and send.
Conclusion
To conclude, More and more people are saying that they prefer internet shopping to traditional shopping these days because of the numerous perks and benefits. The perception of consumers has changed drastically regarding shopping.
However, numerous e-commerce websites offer different products. Dealsnado offers multiple deals and coupons that you can avail and enjoy shopping from various brands.
Perhaps no need to meet a salesperson, or get ready before you start shopping. You can make direct purchases online and through your smartphones. So, stop thinking and pick your deals before someone else grabs them!
Read More: How to Expand a Small Business
