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Adobe Media Playground – An Interactive Digital Experience Platform

What Exactly Is A Digital Experience Platform? 

Digital Experience (DX) is a rapidly emerging discipline focusing on enhancing the overall interactions between an organization and its users which takes place via digital technologies such as web-based apps, digital signage, digital devices, social media, electronic documents, or internet-based services. 

Digital experiences can be between consumers, staff, clients, and any other sort of external users on digital mediums such as websites, apps, digital signage, social media, online games, and so on. 

The interactions may be triggered by a variety of factors including a user’s selection of a particular product, interaction with the brand’s logo, or even just a user clicking on an ad. Digital experiences, therefore, dictate how users gain access to digital services and the experiences they are then able to access.

Digital Platforms Currently Available for Business Services

There are many digital platforms currently available, ranging from simple marketing tools to full-service business development platforms to help create and manage digital customer relationships. 

However, these are often developed using different components such as proprietary software from companies who control the underlying technology and design platforms from third parties such as social networking platforms, mobile device management software, IT services providers, web design firms, etc. 

All these can lead to problems when developing or maintaining an effective digital platform, especially if there are multiple players involved in developing or maintaining it.

Let us take a look at an example to illustrate the point. Say you are looking for a social media management platform (SMM) to help you connect with your existing customers and prospects

You choose Twitter because it seems to be a great service that allows you to get immediate feedback from your customers. 

However, another team from your competitor uses the micro-blogging site to do exactly the same thing and have even more influence over your customers – so what should you do?

On-Page Optimization Technique

Well, the first thing you need to do is optimize your website for search engines. This is an on-page optimization task that involves taking advantage of current technologies such as cookies, tags, search terms, text, metadata, etc., in order to improve your chances of ranking well for relevant searches. 

Web analytics is another on-page optimization technique that you can use to improve your search engine rankings. It will also make your digital experiences more enjoyable for customers. Google Analytics is a popular analytics tool that allows you to see important information like where your traffic comes from and how much activity your website is seeing, etc.

Technologies Used for SEO Purposes

However, once you have optimized your website, you still have a long way to go in order to fully leverage a digital experience platform (DXP). In other words, you are not done designing and optimizing your website. 

Some of the technologies used for SEO purposes, such as backlinks, internal links, etc., will not necessarily be present in your ecosystem. Therefore, you will have to find other technologies in order to bring in new prospective customers to your website.

Example

If you optimize your website with headless cms, then you won’t be able use authorization through OA technologies in your ecosystem. To gain authorization you must optimize your website and add authorization support through OA. Otherwise, nobody will be able access your personal data.

Another technology that is commonly missing from many enterprise Elearning companies’ platforms is asset categorization. Asset categorization is critical because it allows a company to make sense of its valuable assets, such as the content that people will see while they are on your website. 

However, if you are operating a headless CMS platform, there is no way for you to provide asset categorization.

Advertising Campaigns in Order to Gain a Competitive Advantage

Therefore, it makes sense to partner with a company that can help you optimize your website as well as your advertising campaigns to increase your competitive edge.

You need to find a company that can create a digital experience platform to allow you to manage your media libraries and monetize them while building websites.

We believe that Adobe Media Playgrounds is the perfect solution for all of these problems. Media Playgrounds allows you to manage your media library and also advertise them while you are building websites.

Experience Across Various Devices

For a company to succeed online, it is imperative that you have experience across various devices and also a deep understanding of how to measure your brand and your customer needs. 

A digital experience platform (DXP) can provide you with the right kind of technology to achieve this. You need to understand that an effective system will provide a business with the ability to connect with its customers across a diverse spectrum of devices. 

Your system must be flexible enough to help you monitor your analytics and also help you target your audience. Without the right technologies in place, it is easy to end up with a fragmented user experience across devices and an inability to provide your customers with a great browsing experience.

 

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