Digital Marketing

Guiding the Stormy Weather of Google SERPs

It may appear like it was a long(Buy Facebook Likes)time earlier; in January. I posted Buy Facebook Followers UK
about Google’s plan to clear the top page of search results. We’ve seen Google launch even more significant changes that SEO experts should be following attentively eight weeks later.

The cleanup we discussed in the last two months was intended to simplify a user’s online experience by reducing duplicate search results. URLs on page zero that had the featured snippet will not be displayed anywhere else on search engine result pages (SERPs) as they did previously.

This was an excellent chance for people looking for an easy, well-organized experience, but not so great for marketers whose URLs appeared two times on page one on the SERPs.

Google’s updates will never cease as its algorithms change with the changing user habits. They tweak the algorithm quite a few times per year. Naturally, we keep a vigilant eye on the scene. As is the case with the general turbulence of 2020 – the search landscape has been a bit unpredictable.

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Let’s talk about what appears to be a sizeable major update to the search algorithm and the significant changes that caught the attention of SEOs all over the world. The faster your business can comprehend the changes, the faster you can adjust, optimize and profit from these changes.

It is the Choppy Waters of the Search Landscape

Just two weeks after Google’s massive featured snippets update, SEOs observed an essential change in the Force. But wait the incorrect Galaxy. What SEOs from our Galaxy observed was a dramatic change in Google’s ranking during one day. One SEO I’ve spoken to calls this “The biggest two days of SERP disruptions over the past two years.”

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The image above is a screenshot of the MozCast in January and February. If you’re not familiar with the MozCast, Here’s the way Moz describes the tool:
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While major updates such as Panda and Penguin receive a lot of attention, Google revealed that they had made 516 changes in 2010, and all evidence suggests that the pace has remained.

What we can see is only the top of the glacier. MozCast was created to assist you in keeping up with the changes that occur daily within Google’s algorithm. Google algorithm. A typical day on the SERPs can be described as 70degF.”

In the image, it is clear that on February 7, the MozCast was at 116degF. On February 8, the Mozcast read at 115degF. Significant algorithm changes lead to severe weather and hot temperatures. This is some of the hottest and most stormy weather we’ve ever seen in the last few years of search results.
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What is the significance?

What is the most recent thing that Google stated about the tumultuous times that have swept through pages of search engines launching the year?

Thanks to StanVentures for providing everyone with the answer to this question. They wrote about it in this article.


Google’s answer is ambiguous. We’ll agree with Thekkethil on this one. There’s a good chance there’s something significant happening in this case.

Here’s another image of the MozCast, which I shot on March 29 (it contains the prior 30-day period).


The MozCast has been at consistently high temperatures throughout March, with most days being the 70degF mark. On March 18, the MozCast was 103 degrees and crossed the 100 threshold (100degF in the nose) just a few days later on March 23.

I don’t believe that anyone from the SEO world is prepared to claim that they know what’s happening with Google or its SERPs. We’re sure that the more we keep an eye on these issues, the more swiftly and better prepared we’ll be to react swiftly and take advantage of any advantage.

What’s happening with Position Zero?

So far, we’ve discovered two facts: Google made sweeping changes to the position of its featured snippet and has continued to make necessary tweaks to…we’re not sure exactly what.

Note: Click here

We can only guess the cause of these turbulent waters in the SERP world. Let’s look at something we’ve got, at the very least, an idea of what’s been happening to “position zero” in the past few months. Have you noticed that every notable snippet changes?

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We’ll refer to two great posts for this discussion written by Dr.

Dr. Pete’s blog provides a thorough overview of the initial update, but we’ll concentrate on the main points from Howland’s article since it includes facts. One of the most significant conclusions from the post was:

  • Longtime snippet winners are seeing CTR and traffic decreases
  • If a double snippet of code exists, CTR is set to the first snippet that gets drained.
  • There’s no real first-place spot.
  • The evidence of CTR bulges that are below the fold
  • More critical is clickability than ever before

There aren’t many ironclads or concrete takeaways in just 30 to 60 days. We know that there’s evidence suggesting that some or all of these could be real. If you take a cautious approach and keep an eye on your feet, you might be able to turn the SERP story to be a benefit for your company.

As I’ve mentioned numerous times,

the current conditions for Google’s SERPs are more complex and uncertain than in the past. This isn’t like the situation we are in now everywhere worldwide. In both cases, there are two options either to panic or not be able to handle the situation efficiently, leading to an unsatisfactory outcome for everyone.

Instead, you can take the situation in the way it presents itself, keep calm, and figure out ways to emerge from the other end more resilient, more innovative, and better equipped to deal with this kind of situation better than any other.

Be safe in this world, and have good luck with the SERPs!

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