How to Choose a Platform To Put Your Ads On?

The digital advertising market is huge — and it’s growing every day. Advertisers spent an estimated $262 billion in 2020 on ads alone. However, you don’t have room for error when it comes to your brand’s marketing budget. You need to place your ads on a trustworthy platform committed to ad fraud prevention and protect your company from getting ripped off by bad actors in the industry.

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It’s essential to look for an advertising platform that prevents ad fraud.

Ad fraud is a real problem but can be hard to detect. The bad actors who commit ad fraud often use technology that makes their actions harder to track. Ad fraud is not just an issue for advertisers; it’s also a form of cyber crime.

Advertisers often think they’re spending money on legitimate ads, only to find out later that they were fraudulent or never appeared. This type of crime can cost advertisers millions of dollars in wast resources and lost revenue every year—and that’s why it’s essential to look for an advertising platform that is commit to ad fraud prevention in the first place.

Advertising platforms are now using advanced technology solutions like machine learning algorithms (MLAs) to detect suspicious activity before advertisements go live on any given media channel or device type like desktop computer screens versus mobile phones with smaller screens sizes, desktop vs tablet vs smartphone devices within those categories as well–and so forth across all possible permutations, one might encounter within each category type pairings before publishing such content anywhere online.

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The most common form of ad fraud is viewability.

The most common form of ad fraud is viewability. This occurs when an ad appears on a user’s screen, but they don’t see it.

For example, if a user has their browser minimize or another tab open and the ad plays in the background, it’s consider viewable. View ability fraud occurs when an ad is shown to someone who isn’t viewing the page where it run—usually because they’re not on that page.

This can be prevent by using a third-party service like Integral Ad Science (IAS), which monitors your ads’ performance in real-time and helps you identify whether or not your ads were deliver as promised.

There are more than a dozen different types of ad fraud, but they all hijack display ad inventory.

According to a study by the Association of National Advertisers, ad fraud costs U.S. advertisers $6 billion annually. With such a high cost, it’s no surprise that advertisers want to know which platforms are most vulnerable to ad fraud and what they can do about it.

The answer isn’t simple because there are more than a dozen different types of ad fraud. Still, they all hijack display ad inventory in some way or another—and this is why you should always have someone from your team monitor every campaign from start to finish, not just once per month or before you start running ads.

Avoid working with the smaller players in the ad market, especially if they don’t have a well-known reputation.

There are a lot of companies out there that offer ad services and manage the bidding process for you, so it’s easy to get lost in the shuffle. But it’s important not to work with smaller companies that don’t have a good reputation and could put your ads at risk. Instead, choose one of the biggest names in ad management—plenty is out there.

If you find yourself considering an unknown company for placing ads on social media or elsewhere online, take these steps before signing up:

• Please do some research on them. Find out if they have any reviews from satisfied customers or if there are any complaints against them (and if so, what those complaints are). This can help give you insight into how well run their business is.

The advertising platform you choose has to be trustworthy with your data and protect against unwanted access.

Your data is the most valuable asset you have as a business. This is especially true when it comes to advertising. Once your data is out there, it’s hard to get back and can use against you in various ways—from ad fraud to identity theft.

Because of this, it’s essential that the platform you choose not only prevent ad fraud but also protect against unwanted access. In short: You want to ensure that your data remains safe and protected.

Now that you know how to avoid ad fraud and why it’s essential, you can decide which platform is right for your business. It’s important to remember that many factors are involve in choosing the right advertising platform.