Amazon’s PPC ads can be a proven way to increase your sales. It helps you keep your sales momentum up and propels you to the top of search results as Amazon’s competition heats up.
They are, in short, the most powerful Amazon advertising tools sellers have access to. This investment can exponentially increase your sales.
To unlock that potential, you need to do your research thoroughly and have a solid advertising strategy. This is not an easy way to increase Amazon sales.
We must first understand the basics of advertising strategies before we can move on to more advanced ones. Let’s get started.
Amazon Sponsored Ads Types
Amazon Sponsored Display, Sponsored Brands, and Sponsored Product are the three types of Amazon sponsored ads. These ads help you target different customers and serve different purposes.
Sponsored product ads
These are the most popular Amazon PPC ads. All sellers who have a professional account can access it.
Sponsored product ads are displayed on search results pages and product listing pages. You can choose to target ‘automatic’ and manual keywords.
Amazon’s algorithm manages an automatic campaign. It finds relevant keywords and sets bids based on your budget. Although it is a complete advertising solution, it does not deliver the best results.
Sellers, on the other hand, have to manage all aspects of manual campaigns. This allows for granular optimization but is also time-consuming and takes a lot of research.
Sponsored product ads may be targeted with keywords, ASINs, or product categories.
Amazon sponsored brand ads
These ads are ideal if you’re looking to create a custom-tailored advertising campaign for your customers. These banner ads include your brand’s logo, message, and products. These ads can appear at the top of Amazon’s search results, either on the left-hand side rail or at the bottom.
These ads can only be used by brand-registered vendors, book vendors, agents, and sellers.
This is not all. Amazon Sponsored brand ads give you access to new metrics that are unique to your brand. This will allow you to measure the number of customers who are purchasing your brand’s products. To measure the effectiveness of your campaigns, brand discovery is an important tool.
Sponsored display ads
Amazon sponsored display ads to stand out because they don’t target keywords. Display ads target customers both on and off Amazon. Sponsored Display allows you to target customers by using product targeting or audience targeting.
You can target high-intent shoppers and re-engage customers with audience targeting. It allows you to target segments based on customer behavior.
Sponsored display ads can only be purchased by brand-registered vendors, book vendors, or agencies.
Not necessary: Sponsored display ads don’t require a creative. Amazon will generate the creative automatically using assets and content from your listing.
Optimizing Amazon PPC advertising campaigns is key to success
Once you have identified the ads you wish to run, it is time to create a plan for optimizing them. This is a platform that pays per click, so each dollar you spend must generate a return.
If campaigns are not optimized, they can quickly drain your budget or reduce your margins. A well-planned campaign will increase your sales.
These are the essential elements you must do in order to make a profitable Amazon PPC campaign.
Ensure effective keyword research
Keywords are the foundation of all PPC ads. It is important to find high-converting keywords that are relevant. Amazon has a lot of relevant keywords.
Amazon’s search suggestions can help you do this. Amazon’s autocomplete will allow you to search for your product as a customer.
In this instance, however, you won’t be able to get the information you need in order to make informed decisions. You will need to use specialized tools such as the SellerApp Amazon keyword search tool. This tool will help you identify high-converting keywords and high-volume keywords, as well as all the data necessary to support it.
SellerApp’s advertising solutions include a keyword harvesting function that allows you to extract profitable keywords from your automated campaigns.
Recommended Guide: SEO for eCommerce.
Utilize negative keywords
Negative keyword targeting is an extraordinary way of guaranteeing your promotion spend isn’t squandered. Keywords that don’t get any income or wind up costing you cash ought to be labeled negative. This will guarantee that your product is presently not promoted for that keyword.
Negative targeting is crucial to further develop ACoS and run beneficial campaigns. All in all, what are the measurements you really wanted to focus on?
By and large, if a keyword is getting a tick and has no business, it could mean it is unimportant. It very well may be a potential possibility for negative targeting.
On the off chance that transformations are low, you should have a go at upgrading the offers. In the event that a keyword is as yet losing cash hand over fist, negative targeting is an answer.
Continue to work on your campaigns
This is a ceaseless cycle. Amazon PPC management is regular work. You really wanted to screen and enhance your campaigns in some measure at regular intervals.
This incorporates bid optimization, keyword targeting, keyword reaping, thus considerably more. To save time, you can utilize SellerApp’s Amazon PPC management software. They help you in optimizing your campaigns.
Enhance your product listing
Your product listing is similarly pretty much as significant as your promotion duplicate. While your promotion will get traffic, your product listing needs to bring the deal to a close.
There are a couple of decides that you wanted to follow while making your product listings:
- Clear and compact substance
- Feature product components and advantages
- Utilize top-notch product pictures
- Try not to distort your product
In case you’re experiencing difficulty making listings that believer, pursue SellerApp’s amazon listing optimization administration. They have long stretches of involvement making Amazon listings that sell!
