Relaunching Your Website Today: Why It’s An Absolute Must?

Your website acts as your store online. It’s open 24 hours a day, 7 days a week, 365 days a year to cater to customers whenever, wherever. It continues to sell to your customers while you sleep or do other things. This is how important your website is. A company conducted an internal study in 2020 and discovered that more than 50% of its transactions were done digitally. This means that there has been an increase in online engagement and conversion since last year. This is one of the reasons why you absolutely need to revamp your website now.

Why your website is still a top priority

A website is the heart of people’s digital experience. It plays a vital role. It’s central. It’s undeniably quintessential in attracting more business.

What’s great about relaunching your site is that you don’t need to make the necessary changes in one go. You can break down the task into manageable pieces and relaunch your site when everything’s done.

What’s important is that you give visitors and customers something new to experience, to enjoy. You don’t want to give people the impression of an outdated site, which can have a negative impact on your business.

The first question you need to ask yourself when thinking of relaunching your site is: “Why do I need to redesign my website?”

Oftentimes, this question arises if the business is considering changing its branding or is not ranking in Google. There are other reasons why you need to make relaunching your site a priority.

Changing your target audience

If you’re releasing a new product or service, there’s a possibility that you’ll be targeting a new demographic or user group. This can lead you to shift your target audience and change your marketing strategy.

Each type of user that your business is targeting may have specific needs that may be different from the audience you previously targeted. Because of this, a website redesign may need to be done to align your site with the interests and expectations of your new target groups. This can include the following:

• Words used to describe products/services
• The way your website is organized
• The content they expect to find on your site
• Relevant design elements and functionalities

Updating your brand messaging

Your entire website must have a unified, clear, and consistent brand messaging, which includes slogans, brand voice, taglines, mission statements, and value proposition. These are all essential factors that you need to consider when determining how well your website reflects your business and brand.

If you’re updating or adding missing core branding elements, it only makes sense that you revamp your site to make sure that there is uniformity throughout all of your web pages.

These elements include:

• Logo
• Color palette
• Positioning
• Imagery
• Fonts
• Shape
• Taglines
• Tone of voice

Changing your website’s purpose

A website overhaul may be necessary if you’re updating your website’s purpose. For example, you may want to change your goals to provide more lead generation content and drive more leads. You will need to restructure a few pages. Also, if you’re adding a shopping cart or change your site’s layout to make it into an e-commerce site, then you’ll also need a website rehash.

It’s not always necessary to redesign your entire site if you adjust your marketing messaging. But if you’re going to change anything about your branding, it’s always important to check your site to make it’s still aligned with your marketing plans.

Clients or users are complaining about your site

Your customer service team can give useful insights on whether you need a website overhaul or not. If your company is getting messages or calls from people who are complaining about your site, then you may have to invest in updating your site.

Some of the most common complaints you may get from clients or users include the following:

• Your website isn’t mobile-friendly or responsive.
• Prospects have difficulty finding where they can purchase from you.
• People can’t find you easily online.
• Buyers are having a hard time checking out your products.
• People can’t tell where your business is located.

Having a hard time convincing people your site is legit and trustworthy

An estimated 75% of users judge a website’s credibility based on its design. Some of the things that can communicate a website’s trustworthiness and legitimacy include:

• Design quality
• Comprehensive and current content
• Connection to the rest of the web

Neglecting to optimize speed

An estimated 47% of consumers nowadays expect a site to load in less than 2 seconds. Website speed is so important that Google has a built-in speed test in its algorithm called Google Page Speed Tool to rewards sites that load faster. Another speed test tool is called Pingdom Tools. Both tools are extremely important in reporting a multitude of factors that can negatively impact your website speed.

Content Management System isn’t SEO friendly

Not all Content Management Systems are not SEO-friendly. Some are not able to implement even the most basic SEO elements, including unique title tags, canonical tags, and H1 tags. If you find out that your CMS isn’t doing your SEO strategy any good, then it’s time to cut ties with it and shift to another system that has best-in-class SEO built into its functionality.

Your website has a poor user experience

Ensuring a great user experience means making every user’s overall experience as awesome as possible from the moment they land on one of your pages until they reach the check-out page.

• User interface (UI) design – Great user interface means your site’s visual representation across devices is consistent, intuitive, and is aligned with the user’s expectations.
• Information Architecture (IA) Strategy – It means your website’s organization is aligned with your user’s expectations.

Making sure that you get these two factors correct can make a world of difference in user experience.

Conclusion

No matter how great your site looks, if you’re still not getting the desired results, then you should evaluate your site to determine which elements need updating or overhauling. Keep in mind that the competition is tougher than ever before. So, make it a point to align your site with your user’s expectations to ensure more engagement and more sales.