Digital Marketing

SEO Tools Every digital Marketer Should Know!

An SEO job is a complex job that involves both internal and external elements of your website. We created this free SEO tools guide to make it easier for people interested in optimizing their websites. SEO Tools Every digital Marketer Should Know!

We can classify SEO tools into 3 categories:

Online tools :

Several sites offer services such as keyword research, on-page SEO analysis and back links.
Browser Plugins – Firefox, Chrome and Internet Explorer (a bit of sarcasm to make this tutorial lighter) have plugins that are good allies for webmasters on a daily basis;
Standalone tools – Installed on your computer, they perform positioning analysis and simulate robots, as some examples of the features offered.
Below you will find the free SEO tools that we evaluate and recommend for your daily life. Many of them are used in our regular SEO work for clients. SEO Extension list

In addition to the free tools, there are a large number of paid tools, which will not be covered in this tutorial topic. We can highlight in this category the SEOmoz tools and the paid version of SEMRUSH.

Google cache viewing tool:

Our chosen: “cache:”
Background: This is Google’s own free SEO tool that allows you to visualize whether or not a page is indexed on their servers.

This can be helpful in understanding, for example, why Google sometimes directs us to a page where the searched keyword is not found. We can map out whether the cause is an outdated cache version or a black-hat practice.

The “cache:” tool is very simple to use. To learn how to view the cache, visit our Google cache page.

Meta Tags Analysis Tool:

The SEO Quake tool allows us to quickly visualize the desired information. It is an extension that generates a diagnosis with Meta Tags. See below:

SEO Quake shows on the analyzed page where each of the Heading Tags are. See more details on how heading tags work and how important SEO is on our Heading Tags Tutorial page.

Back link Analysis Tool:

Background: Building links to a website, known as link building, and consequently analyzing the links to our website and our competitors, is a fundamental part of an SEO work. The most efficient tools have their own robots to map the links found on web pages, simulating robots like Google bot. Developing, storing and processing this type of information is not cheap, which is why most good link analysis tools are paid.

Our choice: Google Search Console:

Google Search Console clearly shows most links pointing to your pages, whether internal or external links. This is, in fact, its main disadvantage, as it is possible to view only the back links pointed to sites authenticated by the tool. It is not possible to do through it the analysis of links to competitors.

However, Moz – another important SEO tool – has some free features, and allows you to analyze both your site’s back links (internal or external) and those of your main competitors. It’s worth investing!

Competitor Link Analysis Tool:

Our choice: SEMrush
Background: An efficient link building strategy is to map the links pointing to the sites of competitors for the site you intend to optimize.

SEMrush, an online tool, temporarily offers its back links tool in beta for free. The tool shows the origin and destination URL of the link, text contained in the link (anchor text), if the link is follow and no follow and is, for now, our tool of choice for analyzing links pointing to competitor sites.

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