Digital Marketing

Social Media Tools Every Content Creator Needs

If you’re in the business of creating content on social media, you already know that finding, scheduling, and publishing new content requires quite a bit of time, effort, and energy. The best way to handle your workload is to make use of the right tools—after all, the less time you spend on those tasks, the more time you have to create truly engaging content with Content Creator. The following six social media marketing tools can help you do just that:

1. Facebook Insights

Facebook Insights, a part of Facebook’s ad analytics platform, is an essential tool for every content creator. It gives you valuable insights into how your content is performing on Facebook. You can access data like post reach and engagement metrics over time to improve upon your strategy for future posts. Best of all, it’s completely free!

Facebook Insights is a powerful tool for any Facebook user, but it is absolutely invaluable for content creators. The insights section of your Facebook page shows you data about your posts, and what types of posts perform best. This can help you identify popular post formats and then emulate those that are working well. 

There are four key sections within Facebook Insights: Audience, Reach, Page Posts, and Page Likes. While there are many ways to use Facebook Insights, here are three tips to get started: 

  1. Use all four sections to track your progress over time 
  2. Check out which days and times generate higher engagement 
  3. See how much organic reach you have (organic reach = number of people who see your posts without paying). You may find that one type of post performs better than another on certain days or at certain times.

2. Buffer

Buffer is one of the top-rated social media marketing tools that allow you to queue up content on Twitter, Facebook, LinkedIn, and Google+. (It does not currently support Instagram). Posting at optimal times is key for organic reach, so Buffer lets you pick when you want your updates to go out. Once a post is added to Buffer, it stays there until you manually remove it. 

Scheduling posts can help content creators gain followers interested in their work and generate more traffic back to websites or other social platforms. One major drawback of Buffer is that users cannot schedule tweets with images, videos, or links—only text-based posts. However, if image-based social media engagement is important to your strategy, another tool might be a better fit.

It is worth noting that Buffer’s free plan limits users to 10 scheduled posts per profile per month; paying $10 per month will get you unlimited scheduling across all profiles for one business account.

3. Google Keyword Planner

One of your best resources as a content creator is search volume data. That’s why in-depth keyword research is built right into Google Keyword Planner—you can even find search volume information for your branded keywords to see how they stack up against your competitors. 

It is a great way to get insights into trending topics so you can stay ahead of market demand and write more engaging posts that attract new fans and readers. You can also use Keyword Planner to discover which social media platforms drive traffic for specific queries, allowing you to tailor your strategies accordingly. 

For example, if you want to know what people are searching for on Instagram or Pinterest, just enter your keywords into Keyword Planner and select Social Search Volume from the dropdown menu. Then, compare those results with similar searches on other networks like Facebook or Twitter to see where your audience is spending their time online

4. InVideo

Perfect for marketers and beginners into producing videos, InVideo helps you create wonderful marketing videos in just a few minutes. If you are unaware of the fine details of producing professional and perfectly edited videos. With this tool, you get access to more than 3500 templates that will streamline your video-making procedure. You can even export videos in High Definition and use URL-to-video and text-to-speech features for transforming blogs and other textual content into engaging videos. Users also get access to features like masks, stickers, and vector shapes to make their videos interesting. InVideo’s image collages are particularly useful for social media, as they allow you to combine text with different elements to customize your designs.

InVideo comes with an 8M+ iStock library, 3M+ standard media library, and 1M+ premium media library. Users are allowed to export more than 60 videos per month at 720p resolution.

InVideo helps you make the most complicated videos using AI-generated recommendations from its IVA or Intelligent Video Assistant.

5. Grammarly

Grammarly is a writing-enhancement platform that checks for grammatical errors, contextual spelling errors, and style suggestions. This platform helps content creators quickly proofread their work for writing mistakes, ensuring an error-free social media post. 

For example, if you accidentally type ‘your’ instead of ‘you’re’ in an Instagram caption, Grammarly will point it out with a red line underneath your mistake. Grammarly also has a browser extension, so content creators can use it on any website they visit to check for errors anywhere they write. 

If you want to be taken seriously as a content creator, make sure your grammar is flawless. The most important thing to remember when using Grammarly is not to rely on it too much—Grammarly won’t catch everything (for example, context), so don’t just hit check and assume everything looks good! Instead, go through each suggestion individually and fix what needs fixing.

6. Crowdfire Social Listening

Social listening is a way to listen in on your competitors, potential customers, and influencers. The best social listening tools will help you find people that might be interested in your product or content. 

Once you’ve found them, you can start building relationships with these individuals by engaging with them on social media. When it’s time to promote your own content, these are some of the first people you should reach out to. 

When used correctly, social listening can save you tons of time when trying to figure out what kind of content works well for certain demographics. Crowdfire Social Listening is an easy-to-use tool that allows users to track multiple accounts across multiple platforms (Facebook, Twitter, Instagram). Users can also schedule posts across all three platforms using one convenient dashboard.


Social media tools are often a difficult subject for content creators. If you are confused about which tools are best for your business, be sure to check out our social media tool list. Use our five favorite, top-rated social media marketing tools that every content creator needs in their repertoire and start creating videos, writing blogs, or recording podcasts!

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