The essential keys to creating a product file in an e-commerce
Step by step Guide to create a product file in E-Commerce
When new user arrives on your platform, they are expected to find a product page that is well designed and organized for better browsing comfort. Of course, as a brand, you must make sure that your portal is not too simple or full of information.
It is both the design and content of a product page that determines whether this user will become a potential buyer. Many companies believe that creating a product sheet requires advanced knowledge of digital marketing-nothing further from reality.
What is a product sheet in eCommerce?
The product sheet can be defined as a business card for an item in an online store. Among its main characteristics is that of containing the name of the product and a description of it. In the same way, a photograph, the price, and a button to add -the product- to the shopping cart are included.
Not having a correct product sheet will hinder the sales process, and those who were considered potential customers will go to other places where their needs are better served.
When making your product description, there are two fundamental things: What does your ideal client want? First, define how you will help them with your product and/or service. On the other hand, you can also consider an SEO Expert to create a good product page.
With this in mind, you can create unique and relevant content well-positioned in Google search engines. Copywriting will be essential because persuasive writing can convince your potential client to purchase your product.
On the other hand, there are other strategies that you can consider. Next, we will present them to you to function perfectly in your eCommerce.
How to create a perfect product sheet in eCommerce
#1 Use large and clear images
According to Hubspot’s research, content supported by relevant photos gets 94% more views. Your product’s image communicates to users the details of how it looks. Let’s look, for example. The case of Platanitos, who post good quality photographs showing different angles so that users can inspect all the parts of the product they bought.
That is why many companies consider using images with high resolution and that, when zooming in, they do not lose their quality. You could also choose to upload multiple photos of your product but at different angles to give a complete look at what you’re selling.
While this will cause a positive impact on conversions and sales, the photographs you upload to your portal should not weigh much.
#2 Easy navigation between pages
The use of categories is vital within your commerce page because users do not only come to your portal for a single product. Instead, people will want to know more about you and start browsing your entire portal out of simple curiosity.
Also, it’s important to use breadcrumb navigation, so users know where they are and help them understand the product hierarchy. This will help reduce bounce rates. In the case of the Boxa page, they divide their catalog into three categories so that customers do not lose sight of the products on their page.
#3 Compare prices
Suppose you are on an important date to discount your products. And don’t just stop there. Instead, it shows the savings percentage as the actual savings made on the purchase.
Thanks to this, you will get your potential customers to stay longer on your platform and analyze if it will be a perfect opportunity to get a product they need.
The Saga Falabella website takes advantage of the fact that most of its customers have a CMR card and therefore apply exclusive discounts on different products in its catalog.
#4 Keep the stock bar updated
If you are already short of stock on certain products, take immediate action. Don’t expect customers to be surprised at the last minute that they can’t buy the product they need.
Within your page, you must correctly inform if the product is available or not. For example, if a product is not available, give customers the option to continue browsing and find other alternatives.
Take into account the case of the Tiendamia portal, and its product is out of stock. However, they put a text that says, “select another option or continue shopping.” With this, they ensure that their customers do not leave the web.
#5 Activate a live chat
Developing a live chat for your platform will always be something that your users will appreciate as it helps improve their browsing experience. If they have any problem with a product or want more information about its characteristics, they will know that they have a site available where their doubts will be answered.
On the Claro website, they have a chat at their disposal where you can ask about equipment, renewal, or anything else related to mobile telephony.
#6 Allow users to leave comments
When you decide to buy something online, before proceeding, you take the time to check if there are comments from other users to see if they received the product well and if it met their expectations.
Having a rating system helps for a purchase process to be successful on many occasions.
Amazon has one of the best systems for leaving reviews. Why? Because you will find opinions from people who speak your language. This is a more than necessary alternative because this website is one of the most used – especially in these times of pandemic – to buy different things.
#7 Add a call to action
By referring to a call to action, we refer to adding a button to buy now or any option. This button must be recognizable and must persuade the visitor to act immediately. The prominent call to action should contain important elements on your product page.
Because customers can’t touch or feel your product, a demo video is one of the best alternatives to present your product. And if that audiovisual material is well done, it will have great memory value.
That said, how-to videos become very important when you’re trying to sell something pretty complicated. Violet, an SEO company specializing in grills for travelers, made a video showing how to use them. Simple and easy.
#9 Create urgency
One of the best practices you can do is create urgency about some products so that users act fast. For example, some options that big brands use are phrases like: “Last day of sale,” “free shipping hours,” “last three items in stock.”
With these words, you do not give the necessary time for customers to think. An example is Ripley, and a notice that appears on the home page of its website indicating that express cash will be available for 72 hours gives customers the possibility of buying products with a higher budget.
In conclusion
If you are looking to achieve success with your eCommerce, you should consider all the tips that you have seen regarding the product sheet for e-commerce. Customers come with many needs, and you should mold your website accordingly.
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