Whether you are looking to educate your customer or promote your business, animated videos can prove to be extremely beneficial. Not only will animated videos capture the attention of viewers and increase traffic to your website, but they will also allow you to establish yourself as an authority in your area.
Types of animated videos for businesses
Animated videos for businesses come in many forms, but the most appropriate ones for businesses are marketing & promotional videos and explainer videos.
- Animated explainer videos
Animated explainer videos allow you to describe your product or service in animated video format, often utilizing animated scene breaks and animated character elements to illustrate the benefits of your products/services. These animated videos can be used on websites, landing pages, blog posts, social media pages, and anywhere else that promotional material is posted.
Animated explainer videos are beneficial because they establish you as an authority on your industry, while simultaneously providing viewers with information about products/services in an entertaining way.
- Marketing & promotional videos
Instead of using animated explainer videos to describe your products/services, you can also use animated marketing & promotional videos. These types of animated videos are supposed to reflect your brand’s energy, style, and personality.
Marketing & promotional animated videos are a great way to create a memorable first impression with potential customers. They can be used as advertisements on social media, websites, and landing pages.
The Benefits of Animation Services for Businesses
Animation video service from a company like The Sketch Effect can help businesses succeed in a number of different ways.
1. Create a memorable first impression
One of the most important aspects of any business is making a positive first impression. Viewers are quick to judge your brand based on your animated video. If you want to increase click-throughs and conversions, animated marketing & promotional videos are the way to go.
2. Provide highly-engaging content
Viewers are becoming increasingly less engaged with traditional forms of content such as text-based blog posts and static advertisements. Animated marketing & promotional videos go beyond simply capturing the attention of viewers, they also allow you to provide engaging, informative content in an animated video format.
3. Establish yourself as an authority in your industry
Animated videos establish the creator as an authority on their industry through animated scenes, animated characters, and expert explanations of key information.
Since animated videos are often very effective at entertaining and informing viewers, animated explainer videos can be especially beneficial for businesses that want to establish their brand as a leader among competitors.
4. Build trust
In addition to providing information about your business, animated videos can also be used to build trust by providing a personality for your brand. For example, animated marketing & promotional videos, such as animated advertisements on social media pages, will help viewers feel more familiar with your brand and encourage them to learn more.
5. Increase website traffic
Videos from a top-notch animated video service provider are very likely to be shared among users, which will lead to increased traffic on your business’ website.
Depending on your specific animated video, animated explainer videos can also increase traffic to a website through referral links and embeddable codes.
For example, animated advertisements for products/services can include a link to a page with more information about the product/service being advertised.
6. Increase brand loyalty
Animated videos can be a great way to encourage users to return to your product/services in the future. Animated marketing & promotional videos and animated explainer videos both provide viewers with information while also entertaining them, which means users are more likely to become repeat customers.
7. Increase conversion rates
By increasing traffic and developing a personality for your brand, animated videos can also increase the rate of conversions by piquing potential customers’ interest and encouraging interaction with your business.
Animated videos allow you to inform people about products/services in an entertaining way, which can make them an effective method for businesses to promote their brand and increase conversion rates.
So, take action today and use services from a reputable company to create animated marketing & promotional videos for your business.