301 Redirects or Redirection – a method of redirecting web traffic to a live URL if the one they asked has been taken down. A redirect must refer to the most related or equivalent live page available in place of the one that is no longer useful. That ensures the finest user experience for the viewer. It also ensures the transfer of every backlink benefit of that URL.
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What does “301” represent in terms of redirection?
You can identify 301 redirects by the letters ‘301’ or ‘301 Moved Permanently.’ It’s an HTTP (HyperText Transfer Protocol) response status code. It is generally sent from the page’s host server to the web browser that made the URL request. 301 status codes aren’t necessarily negative. They just indicate that the page the user desires is forwarded to some other page.
Receiving a 301 response can indicate that you’re performing a great job of maintaining your site architecture neat. It helps to prevent users from falling on pages that are useless, outdated, or broken.
When you must use 301 redirects?
You should apply 301 redirects whenever a page is no longer valuable, helpful, or has been deleted. They’re also useful for site rebuilds. That means you should redirect the old pages to the new link after rebuilding the website.
Suggesting when to use 301 redirects:
- Transferring to a new domain
- Optimizing unstable URLs and redirecting them to smaller, more search engine favorable alternatives.
- Avoid duplicate content issues: If you have numerous articles on the same topic and wish to combine them into a single super blog.
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301 redirects have SEO advantages
301 redirects are critical for SEO and can make the gap between a great and bad site redesign. They can be beneficial in a variety of forms:
Maintaining visitors on your website: If a user hits on a link and faces a redirect to a 404 page, it won’t be good. And that will have a bad impact on their interaction with the website. This type of behavior can dissatisfy them and drive them to quit. With 301 redirects in effect, visitors will be able to simply explore the site. Also, they can engage with content that may lead to them becoming a client or subscriber.
Link value: For SEOs, 301 is the ideal 3xx redirect. Because it has been shown to transfer roughly 90% of the link value from the original page.
Telling search engines to substitute links: Whenever a search engine crawler discovers a 301 redirect, it will signal Google to drop that link. Now that’s not the end, it will also tell Google to substitute it with the new one.
It’s the simplest way of telling search engines of relocations of the URLs. Also, it suggests they seek the current one by employing a 301 redirect. And that is quite an amazing thing. So, using 301 redirects ain’t a bad thing (if done properly) and would surely drop you some heavy profits.