What Is 2D Animation: Transform the Look of Marketing?

With the massive use of video content, many businesses are considering using animated videos in their promotional campaigns. So, their brands are becoming even more popular in this digital realm. Because the animated video is simply adorable and can engage more audiences, they can also impact the viewers in furtherways, like auditory and visual.

Therefore the brands use different types of animation like 2D or 3D animation to create animated cartoons, movies, ad videos, marketing videos, educational pieces of stuff, corporate presentations, video games, and much more. Meanwhile, using animated videos is not just making the brand adorable. But it also incorporates 2D animation videos on a landing page and a promotional campaign that ultimately boosts conversion rates.

Have you wondered whether 2D animation videos are the perfect partner for your brand? Keep reading to find out more.

What is 2D Animation?

2D animation or two-dimensional animation is considered by having its character and objects formed in a 2-dimensional space that is the heights and the width. However, the traditional animation styles have been known since the 1800s. At first, it was formed by drawing the frames together, in which the first drawing followed another, and it was somewhat different from the other.

However, we all remember the classic animations of Disney like ‘The little mermaid’, ‘The snow white and the seven dwarfs and much more. They use some of the most famous 2D animation videos. But since computer technologies have transformed the world, this development was also digitalized via multiple 2D animation software, like the option of drawing the backgrounds and characters added to the computer directly. The digital techniques in the 2D animations process replace the traditional process and make the 2D animation explainer videos much more accessible, cost-effective and faster.

Phases Of 2D Animation Production?

Now, let’s understand more about the process of 2D animation production. It consists of 3 key phases the pre-production phase, the production, and the post-production phase. Let’s discuss each of them separately.

1- Pre-Production Phase

The animation team wrote a script and made an engaging storyline in the pre-production phase. This phase also contains making the storyboard and designing the characters representing the series of visuals and actions, selecting the color palette, recording the voice-overs, and making the backgrounds.

2- Production Phase

In this stage, the animation team collects all the material and makes the scenes. This production phase includes multiple steps, including making actual scenes and background painting. It makes the video animation by performing the character activities. Once the animation has been done, the video is carried out and can move to the post-production stage.

3- Post-Production Phase

It is the final editing phase of 2D animations. In this phase, the animation is improved with further recordings or sound effects that ultimately boost the emotional stance of the animation. Once the last version of the video has been made, it’s exported and rendered to multiple platforms.

Uses And Types of 2D Animation videos

Every day we see the animation on social media, in commercials, and in films. So animation has become the primary norm in the video production sector, and many brands use different types of 2D animation videos to boost the user journey. Let’s discuss some significant use cases of 2D animations:

• 2D explainer videos
• Documentary videos
• Movies, feature films, and TV shows
• Product demo videos
• Brand promotional videos
• Educational presentations and corporate training videos
• Whiteboard animations and live-action videos

Furthermore, 2D animation is one of the proven formats many brands use to introduce their service or product and build brand awareness. Whereas the perfect animation 2D video practices the dynamic character movement, lively colors, and memorable message. That ultimately informs, engages, persuades, and entertains the users.

Meanwhile, the explainer videos are the most popular type of 2D animation that help to streamline complex products, services, and concepts. At the same time, the whiteboard animation and live-action videos use a practice that displays the live drawings of graphics and texts. They can also provide an educational experience to the audience. And the product demo videos aid in educating your viewers about how the specific product suppose to work.

Pros of 2D Animation

Today, many brands incorporate 2D animation videos into their promotional strategies. Where the storyline and animated information permit the brands to interconnect the complex idea with a broad range of audiences. And most audiences are visual seekers, so 2D animations are the perfect choice to communicate high-tech information.

Similarly, you can display the value of your product or service and its benefits for real-life users and effectively sell your products because 2D animations are much more cost-effective than 3D animation and require a quicker production timeline. As they typically revolve around 6 to 8 weeks to make an animation video.

Another benefit of 2D animated videos is that they can be easily updated and edited over time. And allows you to boost the animation live and keep them look unique. Plus, you can use them to make infographics, presentations, business catalogs, postcards, and much more.

The Final Verdict

2D animation is handy and can aid you in communicating almost every sort of information. Whether you are using B2B or B2C or providing the 2d animation services, it can leverage you to link your brand with your target audience. So it would be best if you embraced 2D animation in your marketing or business plan. Because they are engaging and cost-effective to educate and entertain your audience simultaneously.