Covid-19 has brought some drastic changes to the mode of operation of businesses. Along with the change in the mode of operation, businesses have looked for easy reach to their customers with Digital Marketing. Small businesses benefited greatly from this situation as they got a better opportunity to reach customers.
They have adapted to new changes and utilized the new mode of marketing. Digital marketing is a promising option for them to utilize the opportunities in the vast market. It promises increased exposure, revenue, and market presence. Digital marketing is no longer a secondary option for businesses.
Covid-19 pandemic brought a drastic change as the percentage of businesses
Using social media grew to 87% in the US as per a survey from The Social Shepherd. While according to the same study more than 65% of these users focused on creating video content. The focus on social media didn’t grow for no reason, instead, it was the users’ consumption of an additional one or two hours on social media. So, one can think about what it could be translated for owners of small businesses.
Here is a brief overview of how small businesses can utilize digital marketing and what they need to know about it.
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How can small businesses utilize digital marketing?
There is a range of benefits that small businesses can reap from this drastic change in marketing options available. Though traditionally, digital marketing is limited to online resources available, its scope also reaches other areas. These include SMS, MMS, display advertising, etc.
Voice search is another helpful tool that users utilize to save search time. According to Voluum, almost one-third of searches on Google are made in the form of voice searches. So, small businesses can optimize their website and other online resources to benefit from this grand opportunity. They can not only optimize for specific keywords but also optimize the use of search phrases, which will add to their traffic.
Small businesses don’t have too much money to spend on extravagant campaigns. But there are some budget-friendly local digital marketing agencies. They can solve their problems within the available budget and have a global reach. They can reach their audience without delays and bring them to their products with personalization. Thus, it saves money and time and results in satisfactory investors. Though they would need to spend it, it will be spent and will bring the desired results.
Tips that small business can use for digital marketing
Small businesses need to know about the strategies and tips that can bring them success. Some of them are given as follows.
Determining the goal
The digital marketing team needs to be specific about the goal. Before starting the campaign, they need to work on the complete plan and how it will work. Once the plan has been designed, they will look into strategies that will bring the desired results. As the aims of different businesses may vary, one thing is common, and that is a success. So, they can get to know about every dollar spent and what benefit it has brought. As digital marketing is vital to long-term branding, determination of goal and its success can establish a business.
Building social media presence
Social media has replaced the need for typical face-to-face communication. Instead, it brings people close to each other without needing physical interaction. If a business can create a credible image on social media, it can attract enough customers. Thus, building social media presence is necessary for a small business to utilize the opportunity of digital marketing.
According to The Social Shepherd, users spend 4.2 hours a day on social media on average. So, businesses can hone it to reap benefits. Most businesses focus on social media as customers of different ages use it to check the market. Social media not only retains the old customers but also attracts new ones. Thus, a reliable social media presence can help expand the business.
Use of email marketing
Email marketing is a source of personalization of businesses for customers. Even though some digital marketers question its effectiveness, emails create a sense of personal interaction. According to a study by HubSpot, most business leaders believe that email marketing is vital to customer retention. According to Campaign Monitor, six out of ten business owners believe that effective and personalized emails are the secret to their success. Here the businesses directly interact with customers using personalized data to help them get the best.
In the emails, they can tell the customers what is special about their business. It will also lay bare how their business is customer-oriented, bringing the maximum possible benefits.
Expanding website marketing efforts
A website is necessary for a small business to survive in the market. It can be used to showcase their products or services and how the business serves the customers. If a business doesn’t have a website, it is virtually non-existent. If a business has a website, it would be easy to utilize web marketing and reach their customers as they search for a product or service.
Blog posts, informative data, and other details will increase the website traffic, translating into increased sales. Blogs can be used to benefit customers by giving relevant information, tips, and how customers can have a better experience of a product/service.
Use of video marketing
Videos are one of the most beneficial tools that can showcase the products or services of a small business. They can work on creating eye-catching videos that will benefit the customers. Most consumers prefer to watch videos over reading text, and this shows how much it can benefit the business.
A quick one-minute video can attract more customers than a five or ten minutes read. Videos can benefit the business on a range of platforms. They can use it on YouTube, Instagram, Facebook, etc., while they can also post these videos to their website.
Utilizing in-house digital marketing resources
Small businesses can utilize their in-house employees who create content and design strategies for their digital success. They can come up with creative digital marketing ideas and implement them to attract customers. These employees can help expand businesses in recessive times as the market has suffered due to Covid. There are employees in a company who have a special talent for a specific job, so small businesses can utilize them.
Digital marketing is a vital resource that can bring small businesses great benefits. It can increase their exposure, enhance customer experience, and expand their area of influence. It can bring them, new customers, while it also works on customer retention. As the use of digital technology has increased, the use of digital marketing has also increased. So, those businesses who want to try new options can use digital marketing.