Modern day marketing is one of the most effective ways to grow any business. In this day and age, where nearly everyone is hooked to the internet, retail stores have to adjust accordingly. It is extremely important for them to stay ahead of the game. WiFi marketing offers retail businesses a lucrative way to understand their customers and market their products to them.
As someone who runs a retail store, it falls upon you to gain an edge over other online businesses. You need to build a strong brand and utilize modern tech to your advantage. A WiFi connection is one of the best marketing tools if used the right way. It can give you the needed boost to turn your small business into what you dream it to be.
You can greatly improve customer experience, loyalty, and satisfaction by making sure that your customers have everything they need at your store. In this article, I am going to highlight some of the main reasons why WiFi marketing is an important part of business growth. So, without further ado, let’s carry on.
What is WiFi Marketing?
The very first thing that you need to understand is what WiFi marketing actually is. Basically, it a technique to lure in more customers by providing them free internet access. After you are done luring them in and making them connect to your WiFI, the real marketing starts.
An in-store WiFi changes how a visitor buys something at your store. You can use your WiFi connection to communicate with your customers. It leads to a better customer shopping experience and helps you make more sales.
4 Ways It Can Help Grow a Retail Business
Online businesses can easily collect customer data. It gives them an edge over retail businesses as data is extremely important to pitch new and old products to your customers. WiFi marketing tools make it easy for retail businesses and help them run head-to-head with online business.
When a visitor comes to your stores and wants to connect to your WiFi, you can ask for his basic information. This information can then be used to make a customer profile so that you can reinforce your sales effort. It can help you grow rapidly and provide the needed services to your customers.
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Enhance Customer Experience
WiFi marketing solutions are all about making sure that your customers are happy with your services. Providing free WiFi to your walk-in customers is essentially going to make them stay longer at your store. However, that’s not the only extent of the power of free WiFi.
WiFi marketing tools are so much more than just a mere internet connection. They can be used to extract and store customer information and data. This data then further comes in handy to improve your sales strategy, hence enhancing customer experience.
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Improve Customer Loyalty
Customer loyalty is fundamental to the success of any business. Offering free WiFi to your customer will help you win their trust. Moreover, WiFi marketing solutions allow you to collect data more effectively. You can then store the collected data and run personalized campaigns.
A personalized campaign catered to the customer’s needs is going to greatly improve your return on investment. When a customer sees that you have taken the time to greet him personally and offer him special discounts, he is going to be impressed.
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Increase Social Media Exposure
Just because you are offering free WiFi doesn’t mean that you can’t earn from it. The best way to utilize your free WiFi extensively is to make the visitors login through their social media accounts. It will help you attain free information about them so that you can target them easily.
You can also make the visitors like your social media accounts. It is an excellent way to gain a huge following on social networks and expand to a larger audience. You can then use it as a opportunity to take your retail business online and grow simultaneously.
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Gain Customer Insights
Lastly, in-store public WiFi is one of the best methods to gain detailed insights about your customers and visitors. Social media check ins and WiFi log ins can help you figure your peak hours and how much time a visitor spent at your store.
You can also keep an eye on your customer retention rate by seeing if a visitor returns to your store mor than one time. It will help you generate some helpful insights about customer behavior so that you can create effective WiFi marketing strategies for the future.
