The ultimate objective for brands in 2022 is to increase their social media presence. Wherever you go, the topic of conversation is how to develop a distinctive social media strategy.
Why not, then?
More content than ever is being produced. B2B brands must find strategies to remain competitive and relevant in a crowded market.
But then, the query is… How do they maintain their relevance and competitiveness?
these are the sorts of social media videos that work well for lead generation:
1. Educational Videos
Lead generation and brand awareness are both improved by educational videos. However, in the latter, you go far more in-depth with your explanations.
You might inform the audience about straightforward fixes for issues associated with your sector and products to generate leads.
2. Ebook/Report/Whitepaper Trailers
You capitalize a great deal of time and money into creating an ebook. After all, they are a fantastic way to generate leads. It’s easy; you provide information, and they provide you with their email address (and a few other details, if you ask nicely).
However, you’ll struggle if you share it on social media and hope the ebook becomes popular.
Everything depends on how you persuade your audience to read your ebook.
3. Leadership Content
The decision-making process is pretty complicated for many businesses. Both businesses that are B2B and B2C can attest to this. However, there are many persons involved in the decision-making process for B2-B firms. And that makes the procedure even more complicated.
Why is decision-making so challenging? It’s the absence of data to support the decision for the majority of businesses. Any organization, regardless of size, might lose money by making the wrong choice. Thus, individuals cannot move past the decision-making stage until they discover pertinent information.
Such businesses can benefit from thought leadership videos to assist them in making the best choice. You provide statistics in these films, and your analysis of that information aids decision-makers in making informed decisions. Additionally, your audience will have more faith in you if they witness successful results from those choices.
They continue to turn to you for information because they trust you. They pay attention to what you say and regard you as a leader. And for that reason, thought leadership videos are crucial.
However, exercising caution while creating social media marketing films would best promote thought leadership.
4. Product Commercial Videos
Everyone is aware that commercials need to be brief. However, you need to be extra creative and make it entertaining on social media.
Maximizing reaction to your call to action requires keeping it brief and to the point. This does not imply that it must always be fleeting. Long advertisements can be just as effective.
These social media marketing films increase audience engagement while giving you a high investment return. It accomplishes this by arousing curiosity. The landing page provides the “extra” that commercials leave you seeking. They increase ROI by sending many visitors to your landing pages in this manner.
5. Topical Content
Doing event-based content around significant dates or current events is always a brilliant idea because, if done well, it will likely go viral. That means greater brand recognition and return on investment for each dollar spent per view.
Utilizing current events can occasionally benefit brands. Let’s take an example where a news story pertains to your actions. Next, you create a video where you discuss it with your audience and share your opinions and observations.
These kinds of social media films make it simple to establish an emotional connection with the viewer. However, it goes beyond merely wishing your audience well. It works when you bring up the occurrences in significant conversations.
Animation Video – A Powerful Medium to Tap on This Year
You already know how effective a well-designed and artistically directed animation video can be as a marketing tool for your company.
It aids in reshaping your brand’s perception by stirring feelings and making an impression on your audience.
Here at Video Jeeves, we provide SMM Video Animation Service, and this is how we like to describe it: The mind can be spoken to by information. It makes sense and is easy to appreciate, but it’s not thrilling or soul-stirring. In contrast, art has the power to affect your heart and your emotional core. The effect is more visceral and organic. If executed correctly, it can quickly capture the audience’s attention. But only a story can effectively strike both targets, as mentioned earlier. You can not only seize the audience’s interest but also keep it long enough to establish a heart-to-heart relationship. In the end, you develop a level of trust with the audience that cannot be attained through art, knowledge, or advertising strategies.
If unsure, think of the most recent great movie you saw. Recall how it captivated you and how emotionally immersed you felt in the protagonist as they overcame obstacles and went on a life-changing adventure. The anxiety and hope that your hero will struggle and triumph, overcome their challenges, and experience a happy ending? This is the storytelling’s power.
We don’t even have time to cover the complete art and science of good storytelling in one article. But let’s say that we have ten years’ worth of experience and counting, and we’ve gradually and steadily honed our expertise. We drew on various sources, including advertising, psychology, and Hollywood scriptwriting, to develop our scientific method for compelling, successful storytelling through short-form animation. You only need to look at our extensive list of grateful and returning clients, who come from all walks of life and range in size from small businesses to Fortune 500 behemoths, to see that our results speak for themselves.
Globally, companies of all sizes are gradually discovering the value of creating animation for their business. Because of their unique and distinctive expression, animation films will undoubtedly become a force to be reckoned with in empowering and influencing the market.
Therefore, it’s time to reconsider if you haven’t yet included animated videos in your social media content calendar.
