How To Find The Best PCD Pharma Franchise Company in India?
As of 2022, pharma companies are flourishing in India. Each one of these companies offers some of the best PCD pharma franchise opportunities in the country. So, should you consider getting a pharma franchise? Well, why not?
One of the best aspects of PCD pharma companies is that they can help you grow your business easily. The profit margin is amazing and it can effectively improve your growth in the pharma industry. It’s a low investment and low-risk opportunity where the pros outweigh the cons.
But, here’s the catch – you should be familiar with how to find the best PCD pharma companies in India to actually be successful. After all, you need the support of a good PCD company to meet the profit goals. Let’s get into the details so you can successfully begin your journey into the pharma market.
Tips to Find the Best PCD Pharma Franchise Company in India
Owning a PCD Pharma Franchise is a successful business opportunity only when you tie up with a good company. A pharma franchise is all about having good support so that your sales are good and the cash inflow remains constant. If the company does not stand up to the promises, your support weakens and your franchise will become a liability even before you can count your profit.
To ensure that you partner with a good PCD pharma company, here are a few factors you need to keep in mind.
Reputation in the Pharma Market
It goes without saying that the PCD company should have a good reputation in the market. Owning a pharma franchise of a company with no market presence or poor image in the pharma industry can lead to poor sales. Here’s why- A good reputation attracts more customers.
Marketing affordable pharmaceutical products will be easier for you if they are already relevant in the market. Additionally, selling pharma products of a company with a good reputation does not take much effort, capital, or marketing. Your sales will be better and so will the profit.
And if you also care about your reputation as a medical representative, you would want to tie your name with a reputable PCD pharma franchise company.
Pharma Product Portfolio
A wide product range or product portfolio can be a deciding factor for many medical representatives. Having a wide range of pharmaceuticals directly means that customers have many options of quality products to choose from. It also directly takes care of competition as customers can find everything they need with one company’s products.
Look for a company that focuses on wide therapeutic segments such as pediatric medicines, oncological drugs, derma products, general medicine, etc. that are available in several product types such as soft gels, capsules, oral liquid, injectables, dry syrups, and more.
Stock Availability
One of the biggest challenges that most PCD pharma franchise owners face is the shortage of products or irregular supply. This in turn degrades the reputation of the medical representative and results in losses.
The benefit of choosing one of the top PCD pharma companies is that they offer 100% stock availability and maintain this as one of the core values of their PCD pharma franchise model. For a small business or entrepreneur, having a constant supply is an important factor that determines whether a PCD company is reliable or not.
Order Delivery and Logistics
Order delivery and logistics are in line with stock availability. All these factors form an integral part of the supply chain. In a PCD pharma franchise, you need the products from the company to make sales and meet the goals. So, even if the PCD pharma company promises 100% stock availability, it is important that they also offer timely delivery through good logistics.
Look for a company that provides same-day dispatch and logistics from reputable companies for on-time delivery in a safe manner.
Product Packaging
Medical representatives will agree that the quality of product packaging can increase or decrease sales. If you wish to sell a PCD product among doctors or local retailers, the packaging has to be better than generic pharma products.
Every pharma product requires a specific packaging. For instance, injectables must be packed in a glass ampoule or glass syringes. Similarly, for dry syrups, the product packaging must provide proper moisture control.
You can test the quality of the outer packaging by accessing the thickness of the material. A pharmaceutical company may also use methods to make products more attractive such as embossed logos and drip-off the coating.
Ultimately, the packaging should offer protection, and containment and have an easy-to-use build.
Quality Control
A top PCD pharma company will have set quality control measures in place. This starts from WHO-GMP-certified manufacturing facilities and ISO-certified products. Top quality measures extend to raw materials. PCD companies with top quality control source their API from certified manufacturers only.
More specific quality control measures include good tensile strength of tablets, better tasting of bitter APIs, and overages within accepted limits.
In-house testing of raw materials, as well as final products further, ensures the highest quality. Having access to the Certificate of Analysis of all products is essential.
Dedicated Customer Service
In order to have a successful PCD pharma business, the company must maintain good communication with you. A dedicated customer support team of pharma professionals checks this point. They will offer quick solutions to all queries related to delivery, stock availability, products, payments, etc.
Promotional Inputs and Marketing Support
One of the highlights of a PCD franchise is the promotional support material. This includes MR bags, Leave Behind Literature (LBLs), Notepads, Pens, Visiting Cards, etc. The promotional inputs make marketing easy for the MR. These inputs provide all the necessary information about the brands, the company, and any detail that the distributor may need.
Monopoly Rights of the PCD Company
Finally, a PCD franchise company in India will offer you monopoly rights which include exclusive distribution rights, the right to choose your own location, and ultimately become your own boss. Monopoly rights ensure that you have less competition and gain profit with every sale.
Conclusion
Owning a PCD Pharma Franchise is a successful business opportunity only when you tie up with a good company like Vivaceutical. So, if profit and growth are what you seek, you need to ensure that you find the best pharma franchise company for yourself. One that is reliable and offers the best support on all fronts such as product quality, customer support, supply, packaging, and marketing.
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