E-commerce has reshaped the face of both the business and customer world. People with a few clicks can meet their needs, and owners could do most out of their businesses. But considering the online presence of any e-commerce business firstly requires the answer to the question “Which platform will I use to power my website?” This is a fair question as e-commerce business centers on the devotion to deliver the premium customer experience that converts casual visitors into loyal customers.
There is a wide range of platforms one can choose from as all the platforms are not created equal. But one of the most considered and robust platforms for designing an e-commerce store site is Magento. While there are plenty of big e-commerce players in the market, Magento is a highly versatile and front-runner in the online business world that small, mid, and large scale businesses utilize. This is all because of the advantages offered by it. But this does not mean that Magento lacks in disadvantages.
Here below, we have compiled a few pros and cons of the Magento platform that can help you decide whether you should go with Magento for your e-commerce website or not.
A mobile-friendly arrangement is a key to the success of any e-commerce business. Many surveys have proved that most online shoppers feel the need for mobile-friendly websites as they face many difficulties. No business owner can neglect the fact that Google trends have shifted more towards mobile devices than desktops.
Magento is a mobile-friendly platform that allows creating websites further offering as much as possible viewing experience to the customers. This helps you increase sales and lowers the bounce rates, which can be a great drawback if the website is not mobile-friendly.
- Flexible & Scalable
Magento is an open-source platform for distinct businesses, which means you are offered the ability to modify the designs and themes based on classifications. With this capability, you can have distinct storefronts on a single website itself. One of the most significant plus points of Magento is its flexibility, as it makes it easier for you to look at and determine the website’s performance.
Sometimes, you start a business from a single category thinking to expand it later on. As the business begins to grow, your website must handle the increased number of goods and sales. But most of the platforms fail to handle this kind of business growth and slows down the company’s progress. However, Magento is excellent in providing scalability and handles the increasing number of products effectively.
- Large Community of Users
Keen to know why the population of Magento users is large and uses this platform the most. This is so because it helps to ensure quick customer support. Additionally, many site owners get inspired to create distinct plugins and extensions. As a result, if there are any issues, they are likely to get enough support from a wide range of resources.
- Multiple Pricing Options
One of the primary things that you must not exclude in your online business is the pricing features. Magento offers you the ability to price the products based on your business needs, like locations, stores, languages, currencies, and more.
Why look out for multiple pricing options?
For instance, your website is designed on the Magento, and your buyer adds some products to their shopping cart, then here, you’ll be able to set your store’s parameters to offer some additional goods at a discounted price. Moreover, when you change the base price of any product with Magento, then there is no need to adjust the fixed tier rates.
Not only this, but Magento also offers the group customer pricing. This feature is just amazing as it allows you to set special offers and prices to retailers, VIPs, Staff groups, and more. Furthermore, Magento does not ask for layout changes, template modifications that could shatter the store design. Even you can hide the prices from the casual shoppers who are not logged in. This simple step can help you determine and collect information about existing and new customers too.
- Requires Experienced Developers
Though Magento is an excellent platform for designing an e-commerce store. It is a more complex platform that all the developers or immature professionals would not know how to handle. It is based on some intricate framework that normal IT Professionals can’t manage hence requires specific knowledge to manage the projects. However, a large community of developers is available, so finding skilled Magento developers is not that daunting. But as it requires specific knowledge and skills, its cost will be a bit higher.
- Time Consuming
When it comes to customizations, this becomes pretty much difficult with the Magento compared to other platforms because it has a slow loading time. Also, it is not that easy to switch from one e-commerce platform to Magento as it takes a very long time to import the data. The main reason for its slow loading is the flexible architecture and complex design, making it more time-consuming and intricate.
Magento is available in distinct versions like Community version, Enterprise version, and Premium Version. Where the community version is free, the enterprise version costs you more than about 15 thousand dollars. The premium version costs more than fifty thousand dollars which only the big businesses can afford. Hence, the cost is the biggest drawback otherwise is the most popular platform for e-commerce stores.
The reality is that small stores can’t afford Magento. If you are looking for a future-ready e-commerce store, then Magento would be your priority. So, do the research wisely as choosing the right Magento development company in India can do wonders for an e-commerce store and make your business a success.