7 Actionable Strategies to Improve App Downloads

Modern mobile phones have become a crucial part of our lives. However, with the advent of smartphones, cell phones for making and taking calls seem to diminish. Modern smartphones today appear more like small portable PCs. These smart mobile phones or smartphones introduced the concept of applications that were design to perform particular tasks. But, new apps go beyond the traditional concept of possibility in mobile phones. Their actions range from playing entertaining video games to undergoing complex calculations, including booking movie tickets or ordering meals.

People seek means and devices that can help to meet their needs. Their requirements can vary from fun and entertainment to marketing or transportation services. Contemporary smartphones like Android devices provide various tools and applications for their users to get what they want. In the present article, we will discuss the 7 actionable strategies from the best ASO Company India that can help to increase app downloads over the AppStore from Apple Industries or the Play Store from Google.

App Store Optimization(ASO) 

After the development of an app, it is posted on the app store or play store. Users can look out for the app by either typing its crucial purpose or its name on the search engine. For instance, whether the app is built to order delicacies from the online market or it should record the screen, the appropriate keywords can fetch the app before the user. Such non-brand keywords can cause a rise in the app-install value. Some of the seven actionable strategies that can enhance app downloads are –

1. Images and Videos – Images and videos can play a crucial role to increase app downloads. They enable the user to get an idea about the app – its purpose, usage, and design. Although the placement of static images can offer a general idea of the app to the user, using dynamic videos can grope their attention much stronger. For example, the image might reveal the “possible choice or options” in the app. But a video can offer a more elaborate and comprehensive understanding of its functions. As a result, apps that carry links to YouTube videos about their various operations tend to carry a higher download rate than apps with standard images.
2. ASO – App Store Optimization is a way developers optimize their apps for them to rank higher on an app store. ASO helps to increase visibility and can encourage higher downloads. The use of the app store optimization technique can help to make the app popular in its store (i.e. App Store or the Play Store). The appropriate combination of ASO and marketing tactics can rank the application on the top of that store. However, ASO is complicated as it needs proper observation with multiple A/B techniques.
3. UI & UX – An app that is visually appealing carries a higher chance that customers would keep it in their smartphones. A decent-yet-attractive user-interface architecture can make an impression in the mind of the user. The favorable appearance and increased utility chances of an app can make customers keep it on their devices for longer periods. Developers can also design their apps by custom-tailoring them to fit with the general tastes of their target customers. If a user uses the app for a longer duration of time, then it can increase the app’s retention rate. In addition, the chances of retention can increase if some screenshots or videos of the app are placed in the store.
4. Referrals – The referral policy for an app works like; if the application is referrer by somebody to someone, the individual who downloads the app and the person who referred it; would win coupons or cash in their applications. Since several people trust and rely on the suggestions of their acquaintances, the referral approach can influence the acquisition aspect of the app. Some renowned apps that use the referral policy include Google Pay, Uber, Paytm, Zomato, PhonePe, and Swiggy.
5. Reviews and Ratings – Reviews play an important role as they help the user determine the pros and cons of any application. The rating in an app can enable the user to decide whether to download it or not. It has been observe that the apps that carry a rating figure of 3 or less tend to be overlook by customers.
6. Social Media – It has been observe that a major proportion of the users spend their time surfing over social media. Therefore, visually appealing and content-driven applications like WhatsApp, Instagram, TikTok, Snapchat, Facebook can also help to promote new applications. Since the major portion of the users refers to these social media sites, the fresh applications can earn fast recognition from the users. However, placing an attractive image with interesting content can help to drive sales on social media marketing companies.
7. Influencer Marketing – Influencer marketing deals with an influencer who helps in the promotion of the product or service with the followers. To get an idea of influencer marketing, suppose, say, an application is designe, and its owner wishes to advertise it. The app is an entertaining game in which the objective of the player would be either to participate in an automobile race or to terminate a terrorist. Fortunately, YouTube hosts multiple gamers with a vast number of subscribers. Establishing contact with such YouTube gamers can help the developer to make a creative influencer campaign for himself/herself.

There are millions and millions of apps present in the app stores from the popular Digital marketing Company like Apple’s AppStore or Google’s Play Store.These app stores get update every day with the new apps taking their place and the less-used and the least-popular apps being replace with the current ones. ASO or app store optimization plays an important role to bring the apps before users or customers.Like search engine optimization over a search engine, app store optimization fetches the appropriate list of apps that users want from the app stores. In the above seven points, we have discussed the best ways to enhance app downloads from popular app stores.

Conclusion

An App Store might appear fashionable with the apps arranged in decent order. But, there is a back-end infrastructure that remains hidden from the common eye. It is this underlying design framework that keeps the app store running and functional. Without such hind-end designs, the working of these app stores might not only be chaotic but can become dysfunctional. The means of ASO, UI, and UX help these app stores to function in the best way. These procedures can make the app store more responsive to its customers.